Tools, Technology & Analytics Track Sponsored by Freshpaint
Healthcare marketers are competing for attention from the same consumers as innovative startups and forward-thinking e-commerce companies. Reaching those consumers requires the same approach of personalization, timeliness, and messaging that speaks to their needs. In other words, high-performance marketing. At the same time, protecting privacy and security are also paramount. In the face of constantly evolving regulations, doing both can be exceedingly difficult for healthcare marketers. The web trackers that enable high-performance marketing often, by default, capture PHI, which can put healthcare marketers in hot water from a HIPAA compliance perspective.
As a result, marketers need to take a privacy-first approach to the technology they use.
This joint session from WebMD Ignite and Freshpaint will focus on the steps healthcare marketers can take to enable high-performance marketing while encouraging patient privacy.
Presented by:
Ray Mina
VP Marketing
Freshpaint
Andy Waldrop
VP, Digital Experiences & Product Management
WebMD Ignite
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
900 W Olympic Blvd, Los Angeles, CA 90015, USA
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