The risks of using Google and Meta web trackers on healthcare websites are well-known. Companies of all sizes, from enterprise healthcare systems to retail pharmacies to regional hospitals, have faced lawsuits, fines, and a loss of trust over the past 18 months.
Despite those risks, many healthcare organizations still use non-compliant web tracking technologies. And Google and Meta’s web trackers aren’t the only ones healthcare organizations need to worry about. Examine the various trackers that run marketing, analytics, ads, and more, and their risks. Learn how to audit your website to find non-compliant trackers. Hear how to create a path forward to balance high-performance marketing and HIPAA compliance.
Presented by:
Michael Sorice
Senior Director of Marketing Technology, CRM and Analytics
Heartland Dental
Ray Mina
VP, Marketing
Freshpaint
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA
View On Larger MapEpisode 2 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"Building a privacy-first approach to healthcare marketing means making sure PHI is never ...read more
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. ...read more
It’s been over a year since HHS released its guidance on online tracking technologies. In that time, healthcare marketers have varied in their responses. Some chose a conservative ...read more
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps