Web Analytics Guide - How Does Your Website Stack Up?

Your hospital or health system’s web analytics tell a story.

It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, and percentages. Inside each of these numbers are the answers to some of the most basic questions marketers have about how visitors behave on a website. Your analytics data both answer questions and point the way forward.

Simply put, your analytics data is how you can measure whether or not your hospital or health system is achieving the marketing objectives your team has outlined.

Download this new report today to:

• Learn more about four critical website metrics that matter to health systems.
• Get real data — averages from a mix of academic medical centers, children’s hospitals, and regional healthcare systems — to benchmark yourself against.
• Decipher the story your analytics are telling.