It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have.
In this podcast, Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and Chris Hemphill, Podcast Host of Hello Healthcare, explore next-gen marketing strategies in healthcare. Listen for insights on building a team, internal advocacy, and growth.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/next-gen-marketing-strategies/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t ...read more
Many healthcare organizations have the data and technology they need to get people engaged in their own care. The hard part is operationalizing both the “art” of the message ...read more
Among the many new norms for marketers, the “home as headquarters” trend that applies to work, home school, and virtually every other area of life now extends to peer networking ...read more
Among many other insights you’ll glean from Johns Hopkins Medicine Senior Vice President and Chief Marketing & Communications Officer Suzanne Sawyer, HMPS attendees will ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps