In Dan’s presentation, he will share his vision for the future of physician relations and referring physician marketing. You will learn about early efforts to engage referring physicians by way of a blending of digital and traditional media. Dan will share a case study of a pilot program where MD Anderson Cancer Center trained liaisons on the effective use of Twitter as a marketing tool and then used Twitter to engage community physicians. He will also share additional examples from Cooper University Health System and Tufts Medical Center.
Hi. We’re Jennings. We’re in Chapel Hill, North Carolina and we live and breathe healthcare marketing. Over the years, we’ve worked with dozens of hospitals and healthcare organizations.
Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next. And in this complex healthcare environment, that’s exactly ...read more
In this video, Dan Dunlop speaks to the value of using video within a content marketing program. Dan Dunlop, Principal Jennings Twitter: @DanDunlop ...read more
From Dan Dunlop - Co-Owner/Principal at Jennings Healthcare Marketing -After participating in a Zoom panel discussion on post-pandemic healthcare marketing hosted by my friend Jared ...read more
Marketing your brand with video is the most important tool you can use to reach your target audience. But a video without the proper message and story will fall flat on the viewers. ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps